Instagram has a tendency to make many photographs more interesting than they actually are. The retro film effects prey on our sense of nostalgia, making even the most run-of-the-mill, poorly composed photograph appear to be something timeless and worth further attention.
This site applies these same digital filters to iconic images taken by highly regarded photographers through the ages. It's an experiment done primarily for my own amusement, but I'm also interested in finding out how these digital manipulations alter our perceptions.
If the Instagram effect can make mundane images appear to be works of art, what happens when we apply the same filters to images that have historically been held in high regard? Is the imagery degraded or enhanced as a result? Does the effect add a new layer of meaning to the photo? Perhaps these are questions best left resolved by the viewer.
Mastergram is the creation of photographer Andrew Emond. Have any questions, comments or complaints? Email the author here.
Joel Sternfeld - Wet ‘n Wild Aquatic Theme Park, Orlando, Florida, 1980
Modified using instagram. View original version here.
Joel Sternfeld - New York City, 1976
Modified using instagram. View original version here.
Sally Mann - Candy Cigarette, 1985.
Modified using instagram. View original version here.
Martin Schoeller - Mark Zuckerberg, 2010.
Modified using instagram. View original version here.
Alec Soth - Misty, 2005.
Modified using instagram. View original version here.
Richard Misrach - Beach, 2002.
Modified using instagram. View original version here.
Paul Strand - Wall Street, 1915.
Modified using instagram. View original version here.
Paul Strand - The White Fence, 1916.
Modified using instagram. View original version here.